In crafting the edgy refined visual identity for movement lab, a gym in Ivory Coast, I implemented a strategic approach that seamlessly blended the vibrancy of the fitness industry with the sophisticated ethos of the brand.

Drawing inspiration from the dynamic and energetic nature of the fitness world, I incorporated bold, contemporary design elements that resonate with the target audience. The color palette, featuring a combination of intense blacks and invigorating pops of high-contrast hues, not only conveys a sense of strength and determination but also exudes a modern refinement.

Typography choices were made to evoke a powerful and sharp aesthetic, emphasizing the brand's commitment to excellence. The overall design choices aimed to position the gym as a cutting-edge fitness destination in Ivory Coast, catering to a discerning clientele seeking both a physically challenging and aesthetically pleasing workout experience.